Pin-Up Whiskey

Pin-Up Whiskey is a brand catered to a college/millennial age demographic. Offering different varieties of whiskey as well as cocktail recommendations and kits. They have a community focus, partnering with non-profit organizations and fundraising for charities.

This brand idea spawned from my preference to whiskey and a gap within the marketing, with most name brands aiming for a more refined and sophisticated approach. I wanted to create a whiskey brand that would make you want to keep the bottle and not just toss it out while also feeling community centered and engaging. In order to achieve this I took inspiration from saloon and wild west designs, as well as American traditional tattoos, aiming for a more alternative and gothic audience. With both a plain and complex option for a background allowing for more flexibility in design, and a clear readable visual hierarchy to guide your eyes around the design itself. The Pin-Up whiskey brand is for the less noticed but vastly growing community of yall'ternative southern whiskey enjoyers.