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The Morrow
Project type
Brand Identity, Product Line, Packaging Design
Date
2025
The Morrow is an indie folk artist centering around a singular fictional story. The artist is a faceless immortal entity writing songs about the small basin village they reside in and all the strange happenings that occur there.
Each piece was carefully crafted taking into consideration color, type, and current trends surrounding the folk music genre. With a focus on hand drawn images and handwritten type to create a more earthy and personal feel to the design. I employed the use of color to properly translate the theme for each album while still ensuring a cohesive style for all three. The story itself I created and built to allow for a more engaging experience and sort of mystery to solve for the audience, with a song hidden within the pages of the fifty page book itself.
