Kelly Kouture

Kelly Kouture is a jewelry brand I designed for a client, Kelly Antol. It is inspired by organic shapes, punk subculture, and multimedia artworks, featuring both digital and physical branding.

Kelly Antol is a fellow Alumni from SCAD, as my capstone I designed her entire branding system, together we collaborated and analyzed over 10 weeks the kind of image she wanted to convey to the world. Wanting to pull away from the usual simplicity of jewelry brands we aimed for a more punk and textile appearance, designing her branding with the intention of having every part something a buyer would want to keep. Punk aspects were added through the metal chains and charms, as well as the textured and layered background, the colors were picked from my clients favorites, and then translated to be able to be seen in CMYK and RGB for both print and digital media. Typography aimed to be simple and readable, but also add in a handcrafted feel through the use of a stamp-like typeface for a header, while a sans-serif body typeface holds a more technological feel.